Industry: Transportation – Taxi & Airport Transfers

 Objective: Generate high-quality leads and maximize ROI through Google Ads.

My client had never run Google Ads before and was struggling to get leads. I built a high-impact strategy from scratch, starting with 2 lead-generation campaigns, later scaling to 4 highly optimized campaigns to increase conversions. Despite tough competition, we maintained a low CPC and high conversion rate, ensuring maximum profitability.

Strategy & Execution:

✅ Competitor & market research to identify growth opportunities

✅ Launched targeted lead-generation campaigns focused on high-intent users

✅ Daily optimizations to refine bidding, audience targeting, and ad creatives

✅ Scalability planning, expanding campaigns as performance improved

✅ Used budget allocation strategies to maintain high lead volume at low cost

✅ Cost-reduction efforts, bringing down CPC from £7-8 to £3 and Cost Per Lead from £12-15 to £5

Results (March 2024 – March 2025):

📈 Clicks: 21K | Impression Share: 54.71%

💰 Avg CPC: £3.06 | Total Leads: 12.8K

🚀 Conversion Rate: 10.30% | Cost Per Lead: £5.05

💳 Total Ad Spend: £64.4K

Want More Leads for Your Business?

Let’s create a winning Google Ads strategy to scale your service! Contact me today!