📌 Industry: Home Services – Appliance Repair

📌 Objective: Generate high-quality leads while maintaining a low cost per conversion

In a highly competitive industry, my client, a small business with a limited marketing budget, needed a cost-effective yet powerful Google Ads strategy. From day one, I built their campaigns from scratch, designed a smart ad strategy, and consistently optimized their account to maximize conversions at the lowest possible cost.

How I Achieved This:

✅ Built a strong campaign foundation with high-intent keywords to attract ready-to-book customers

✅ Implemented strategic bidding techniques to reduce CPC and maximize ad placements

✅ Weekly optimizations & testing to refine ad performance and improve lead quality

✅ Smart scaling strategy to gradually expand reach without overspending

✅ Cost-control measures to reduce CPC from high levels to a sustainable range

The Impact:

📈 Total Clicks: 2.64K | CTR: 11.50%

💰 Cost Per Conversion: 143 DH | Total Conversions: 258

📊 Total Ad Spend: 36.9K DH

By combining strategic planning, ongoing optimizations, and budget-friendly scaling, I helped this small business compete against industry giants and generate a steady flow of leads at the lowest possible cost. 🚀

👉 Looking to grow your business with Google Ads? Let’s connect today!