Eureka Led, a prominent provider of LED lighting solutions, engaged me to develop and manage their eCommerce PPC campaigns from scratch. The primary goal was to test and optimize their online advertising efforts to achieve a robust return on ad spend (ROAS). Initially, the client had no existing product management, feed optimization, or PPC strategy, presenting a significant challenge in building an effective campaign.

To address these issues, I devised a detailed PPC strategy centered around splitting product categories. This allowed for targeted optimization and control over ad spend for each category, ensuring the best possible ROAS. By implementing this strategic approach, I was able to effectively test the platform and scale the monthly ad spend to $4K, achieving an overall ROAS exceeding 5.

The results have been highly successful, demonstrating the efficacy of a well-structured PPC strategy tailored to specific product categories. This not only improved the efficiency of Eureka Led’s advertising budget but also enhanced their online visibility and sales performance.

Working on this project has been a valuable experience, highlighting the importance of product category-focused PPC management in driving exceptional eCommerce results. The success of this collaboration underscores the transformative impact of strategic campaign development and execution.